Retro 3
The Air Jordan III was designed by Tinker Hatfield who works for Nike as a designer for stores and offices. By that time Michael Jordan was ready to leave Nike, but the Jordan III changed his mind. It was the first Air Jordan to feature a visible air unit on the heel, the new Jumpman logo, an elephant print trim and tumble leather to give it a luxury look. The Air Jordan III was also famous for the humorous ads depicting film director Spike Lee as Mars Blackmon, the character he played in his film She's Gotta Have It. This campaign was known as the "Mars and Mike" ad campaign, which was one of Nike's most successful advertisement campaigns. These were the first Jordan's to feature the "NIKE AIR" logo on the back, but later replaced by the Jumpman logo, with the words "AIR" underneath it, similar to the Air Jordan VI. These were said to be Michael Jordan's favorite shoes, he wore them during the 1988 NBA Slam Dunk Contest and many other events in his basketball career. The Air Jordan III's had poor sales when first reintroduced in 1994. On their second reintroduction in 2001, they sold well. The "Fire Red" Air Jordan III was released in March 2007, and late again in 2013.